New updates to YouTube Shorts will help brands maximize their holiday budgets.

YouTube Shorts can help you get more from your short-form video strategy this holiday season. According to Kantar, on average, YouTube Creator Ads on Shorts increase purchase intent by 8.8%, driving 2.9x more consumer intent to spend versus competition.

We’ve continued to improve and expand the advertising experience on YouTube Shorts to provide authentic, engaging ways to reach new customers, including:

• Introducing comments on eligible Shorts ads to give your brand more ways to interact with audiences and match the experience of organic Shorts.
• Enabling Shorts Creators to link to your brand’s website for branded content, encouraging their viewers to explore further.
• Launching Shorts ads for mobile web to extend our support for short-form video ads as consumers watch and engage across more devices and surfaces — TV, web, desktop and mobile app.

Get started with Shorts today and explore our creative tips to elevate your end-of-year campaigns.