Google Display & Video 360 and Walmart Connect team up

A new partnership between Google’s Display & Video 360 and Walmart Connect, announced today, will help advertisers reach high-intent shoppers through YouTube campaigns and measure their results with closed-loop measurement.

Brands can now use audience insights from Walmart, the No. 1 U.S. omnichannel retailer

, and reach its 150 million weekly U.S. customers

through YouTube campaigns. They’ll then be able to see how those ads impact sales at Walmart.

Advertisers can use Walmart Connect audiences and measurement within Google Display & Video 360 while also benefiting from the Gemini advantage in their campaigns, enabling a more connected approach to planning, activation and measurement across the shopper journey.

This integration is rolling out now in Display & Video 360, starting with YouTube campaigns, with more inventory to come in the future.

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