Expanded Home Listing ad formats for Local Services Ads roll out nationwide

When people come to Search for trusted local guidance, Local Services Ads are a way to connect real estate professionals with homebuyers the moment they start searching.

Following a limited pilot, we’re now rolling out richer Local Services Ads for Home Listings across all 50 U.S. states. As buyers look for homes, this expanded format surfaces relevant property details — such as pricing, images and core home features — powered by a partnership with HouseCanary’s rich data platform. Buyers can then call, message or book an appointment with a local agent right from the ad.

Our goal is to deliver a helpful real estate experience by acting as a supporting bridge. Existing LSA agents will automatically appear in this experience. New agents can sign up for LSAs directly to start receiving high-intent leads, and portal partners can enroll their agents through the LSA managed partner program.