B650 motherboards make up nearly half of sales in latest retailer report as AM5 remains on top
Another weekly sales report for German retailer Mindfactory has arrived courtesy of TechEpiphany. This time, the focus is on motherboard sales. The results for week 31 of 2025 (July 28 – August 3) make it clear that AMD is leading the market, with the last-gen B650 chipset standing out as the top choice for most buyers.
AMD continues to hold a massive lead over Intel in the motherboard space. Out of 1,890 total motherboards sold, AMD claimed 1,705 units, giving it more than 90% of the market share. Intel, by comparison, sold just 185 units, which accounts for less than 10%. In revenue, AMD brought in over $290,000. Intel, however, earned only $28,000. Unsurprising given recent CPU sales.
AMD AM5 B650 motherboards sell the best
One of the most interesting details from this report is just how well the B650 is performing. According to the numbers, B650 motherboards alone accounted for 49.6% of all sales. The MSI Gaming Plus WiFi in particular led the charts, selling 170 units on its own and becoming the best-selling motherboard of the week. Even though newer B850 motherboards are available, the last-gen B650 chipset is favored; both are compatible with the AM5 socket and AMD’s latest Ryzen processors. All while being cheaper than high-end boards like the X870E.
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The sales numbers also reveal that most buyers are opting for motherboards with built-in WiFi, which accounted for almost 59% of sales. ATX motherboards remain the most popular form factor, making up more than 72% of sales. Their size gives users more room for expansion, better cooling options, and additional features compared to smaller boards.
Another interesting point to note is that while the focus is on new hardware, older platforms haven’t disappeared just yet. AM4 motherboards still accounted for around 18 to 19% of total sales, which is backed up by the fact that AM4 CPUs are still outselling Intel (also referring to Mindfactory sales) in the PC building market.
