Gigabyte CEO confirms Nvidia still bundles its GPUs with memory, despite prior rumors saying the opposite

Gigabyte’s CEO, Eddie Lin, has provided some insight into its graphics partnership with Nvidia, at a time when there’s an air of uncertainty surrounding the future of the RTX 50 series GPUs. Lin discusses his thoughts on how Nvidia will prioritize GPUs while faced with memory shortages, and also confirms Gigabyte still enjoys GPU and memory bundles, despite previous rumors at the tail end of 2025 claiming partners must source their own memory amid skyrocketing costs.

It’s a difficult time for graphics card manufacturers at the moment as memory costs surge; much of that burden will, of course, be passed on to the customer. Despite AMD saying it will keep prices as close to MSRP as possible, the jump in costs is notable for the latest RX 9000 series cards. As for Nvidia, reports of end-of-life for the RTX 5070 Ti have rung out across the web – ASUS butted in to clarify that it will continue to manufacture them.

Nvidia’s potential strategy for GeForce RTX GPUs

CES 2026 last week offered no new GPU announcements, and we’re left with no further insight into RTX 50 Super. Speaking with Tom’s Hardware, the Gigabyte CEO predicts Nvidia’s GPU allocation strategy will focus on profit “per gigabyte of memory”. Giving a $300 GPU (such as the RTX 5060 at MSRP) as an example, “the memory contributes $35 per GB of revenue,” but bumping this up to a $400, for the same 8GB spec, “would contribute $50 per GB of memory,” while a $500 16GB card is only $32 per GB.

“They cannot produce only high-end or low-end

… but they can, for example, they have 1, 2, 3, 4, 5, five segments. They focus on 1, 3, and 5, and reduce the percentage on 2 and 4, because on 2 and 4, the revenue contribution per gigabyte of memory is lower.”

Eddie Lin, Gigabyte CEO

Despite this apparent focus on maximizing profits around memory spec, the Gigabyte CEO confirms the company continues to receive bundled memory when purchasing GPUs from Nvidia. It had previously been rumored that Nvidia was leaving its partners to fend for themselves, though it’s not immediately apparent if these bundles remain accessible to smaller GPU partners.