How 3 creatives used AI to make small business campaigns

In May, we announced The Small Brief project in collaboration with our agency, Johannes Leonardo. To celebrate Small Business Week, we equipped three creative legends — Susan Credle, Jayanta Jenkins, and Tiffany Rolfe — with unlimited access to Google Flow, an AI creative studio. Their mission? To build ambitious, compelling campaigns that champion local businesses they love.

By merging their world-class instincts with our advanced tools, we wanted to highlight the storytelling power of AI and inspire other creatives and small businesses to explore it for themselves.

Take a look at what Susan, Tiffany, and Jayanta came up with.

Susan Credle

Susan crafted a heartfelt campaign for the Hudson River Valley nonprofit Stonewood Farm, centered around a powerful play on words: “Just Farming.” She used Google Flow to illustrate the farm’s commitment to regenerative agriculture, showing how taking care of the soil ultimately takes care of the community.