Emerging Tech

How Edy Massih uses Gemini to scale catering recipes


Running Edy’s Grocer in Greenpoint, Brooklyn, means balancing a buzzing deli counter with catering, pop-ups, and community events. As owner Edy Massih has learned, scaling his family’s delicious Lebanese recipes into giant party spreads quickly creates operational bottlenecks.

To skip kitchen math and streamline workflow, Edy uses Gemini as an on-demand sous-chef and strategist. Here are three ways Gemini keeps Edy’s kitchen running efficiently:

1. Scale recipes without kitchen math errors.

Hand-calculating measurements wastes time and risks costly errors with delicate spices and pastry ratios. “You can’t just multiply ingredients by 50,” says Edy. “You’ll ruin the dish.” Instead of scribbling math on scrap paper, Edy uses Gemini to convert family recipes into bulk catering batches instantly. Gemini scales every ingredient, so the team can start prep immediately.



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