Retailers: Get ready for AI-driven holiday shopping

Bringing conversational help to YouTube ads

Beyond helping businesses better understand their performance on AI surfaces, we’re enabling shoppers to get the answers they need in more places.

Since we introduced Business Agent in Search earlier this year, brands have delivered instant, tailored support that turns shoppers’ curiosity into confident decisions. To build on this success, we’re now inviting retailers to participate in the Business Agent for YouTube ads beta in the U.S.

Once an eligible retailer signs up, Business Agent embeds directly within YouTube ads, allowing viewers to conduct self-driven research, ask complex product questions, and receive tailored guidance without leaving their YouTube context. As shoppers continue to use YouTube for research and discovery, this feature will take them from inspired to purchase-ready.