Steer performance with new AI Max features

Connecting searches to the right pages on your site

Landing pages are critical for conversions, but as searches become more conversational and unique, it’s become impossible to manually choose the right page for every query. Final URL expansion (FUE) uses Google AI to identify the best destination for each search, ensuring your customers find exactly what they need when they need it.

If you’re an advertiser in a regulated industry that needs to have mandatory text in your ads, you could do that with text customization as long as you weren’t using FUE — until now. We’re launching text disclaimers, which guarantee that required text always appears in your ads — even when using final URL expansion. Rolling out in the coming weeks, this helps you maintain ad compliance while leveraging AI to direct customers to the most relevant landing page.

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